The Tokylo Blog
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Expert insights on CRM, sales strategy, marketing, and AI — written by practitioners who've been in the trenches.
AI & Sales
How AI Agents Are Changing the Role of the Modern SDR
The best SDRs in 2026 don't spend their time researching prospects and writing first-touch emails. They spend it having conversations. Here's how AI is making that shift possible.
Marcus Webb
CPO at Tokylo
CRM Strategy
The 7 CRM Metrics Every Sales Leader Should Track in 2026
Win rate, pipeline velocity, and deal age are just the start. Here's the full dashboard your VP of Sales should be reviewing every Monday.
Marketing
Revenue Attribution: First Touch vs. Last Touch vs. Multi-Touch
Which attribution model is right for your business? We break down the tradeoffs with real examples from B2B SaaS companies.
Customer Success
Building a Customer Health Score That Actually Predicts Churn
Most customer health scores are built wrong. Here's a data-driven framework that combines product usage, support signals, and CRM data.
Sales Playbooks
MEDDIC in 2026: How AI Changes the Discovery Qualification Framework
MEDDIC has been the gold standard for enterprise sales for 30 years. Here's how AI tools are augmenting (not replacing) each qualification step.
RevOps
The RevOps Tech Stack for 2026: What to Keep, Cut, and Consolidate
The average B2B company uses 12 sales tools. Here's how to audit your stack and consolidate without losing functionality.
AI & Sales
Conversation Intelligence: What Your Call Data Is Really Telling You
We analysed 50,000 sales calls across Tokylo customers. Here's what separates top-performing reps from average ones — in their own words.
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